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\n The world of betting odds comparisons can be a complicated one. Here we break down mathematically which bookmakers have the best betting odds over a period of time in several major sports. Below is a table of recommended online bookies based on our findings, but be sure to check out our page on the best UK betting sites<\/a><\/strong> for a more comprehensive overview.<\/p>\n\n

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\n $\"Table$ \n Explore this page with our Table of Contents<\/b><\/span>\n <\/div>\n \n
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\n $\"Table$ \n <\/div>\n <\/div>\n <\/button>\n
\n \n
\n ON THIS PAGE<\/span>\n <\/div>\n
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\n 1<\/span>\n Betting Sites with the Best Odds<\/a>\n <\/li>\n
\n 2<\/span>\n How We Go About Making Our Odds Comparisons<\/a>\n <\/li>\n
\n 3<\/span>\n Overall Odds Comparison Leaderboard<\/a>\n <\/li>\n
\n 4<\/span>\n Do Sports Vary in Quality of Betting Odds?<\/a>\n <\/li>\n
\n 5<\/span>\n The Ever-Changing Nature Of Live Odds<\/a>\n <\/li>\n
\n 6<\/span>\n What are the Benefits of Odds Comparisons?<\/a>\n <\/li>\n
\n 7<\/span>\n What About Betting Exchanges?<\/a>\n <\/li>\n
\n 8<\/span>\n Can Promotions Improve My Odds?<\/a>\n <\/li>\n
\n 9<\/span>\n How To Check Out the Odds Quality Yourself<\/a>\n <\/li>\n
\n 10<\/span>\n How Do Bookmakers Determine Their Best Betting Odds?<\/a>\n <\/li>\n
\n 11<\/span>\n ThePuntersPage Final Say<\/a>\n <\/li>\n
\n 12<\/span>\n Betting Odds Comparison FAQs<\/a>\n <\/li>\n <\/ol>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
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\n ON THIS PAGE<\/a>\n <\/div>\n<\/div>\n
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<\/h2>\n\n
How We Go About Making Our Odds Comparisons<\/h2>\n \n\n
\n So, we have our task at hand. How exactly are we going to go about completing such a momentous task? Well, first things first, let us talk about the sports we are covering. We will be comparing the best betting odds on football<\/a>, tennis<\/a>, golf<\/a>, horse racing<\/a>, cricket, snooker<\/a> and American sports (such as the NHL and the NFL). The bookmakers we will use to compare our odds are bet365<\/a>, William Hill, Ladbrokes<\/a>, Coral<\/a>, Betfred<\/a>, BetVictor<\/a>, and Unibet<\/a>.<\/p>\n\n
\n The betting sites, like sports, have been chosen for their consistency. Not only are these names known for the quality of their odds, but they all cover a very wide range of markets.<\/p>\n\n
\n We will compare 15 To Win markets on each sport over three days. We also try to take each market from a different game as much as is possible, but it is not always the case due to market restrictions at the time of analysis. This is not a one off. We do these tests every so often to see if the landscape of best betting odds has changed and update our overall leaderboard accordingly.<\/strong><\/p>\n\n
\n All of this is done to create the most accurate comparison we possibly can, so you can get the clearest idea of what is available.<\/p>\n\n
\n Finally, before we begin, we would like to point out that a low score does not mean that a bookmaker is providing subpar odds. All these bookmakers have been chosen because of the excellent odds they provide. The competition is intensely fierce; indeed, were our randomly selected 15 markets different, you may see completely different results. What we hope though is that by doing this consistently, we can provide the best and most accurate betting odds comparison possible. With that said, let us begin.<\/p>\n\n
\n Football\n <\/h3>\n \n\n
\n It is the most popular sport in world, and it has arguably the most competitive odds. This was a surprising result with two top contenders, and plenty of competition amongst those mid-rankings for our table below, showing how tight the odds race is here.<\/p>\n\n
\n
Bookmaker <\/th> Rank <\/th> Percentage <\/th><\/tr><\/thead>
Ladbrokes<\/a><\/td> 1st <\/td> 38%<\/td><\/tr>
Unibet<\/a><\/td> 2nd<\/td> 26%<\/td><\/tr>
bet365<\/a><\/td> 3rd <\/td> 14%<\/td><\/tr>
Coral<\/a><\/td> 4th<\/td> 8% <\/td><\/tr>
BetVictor<\/a><\/td> 5th<\/td> 0%<\/td><\/tr>
William Hill<\/td> 5th<\/td> 0%<\/td><\/tr>
Betfred<\/a><\/td> 5th <\/td> 0%<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
\n Tennis\n <\/h3>\n \n\n
\n A huge victory for Betfair here, who did not manage to net a single odds victory in the football markets. Elsewhere, bet365 show their consistency coming in the top three again, and there are even more draws show how tough each and every odds race is.<\/p>\n\n
\n
Bookmaker <\/th> Rank <\/th> Percentage <\/th><\/tr><\/thead>
Unibet<\/a><\/td> 1st<\/td> 20% <\/td><\/tr>
bet365<\/a><\/td> 1st<\/td> 20% <\/td><\/tr>
William Hill<\/td> 2nd<\/td> 7% <\/td><\/tr>
Coral<\/a><\/td> 3rd<\/td> 0%<\/td><\/tr>
BetVictor<\/a><\/td> 3rd<\/td> 0%<\/td><\/tr>
Betfred<\/a><\/td> 3rd<\/td> 0%<\/td><\/tr>
Ladbrokes<\/a><\/td> 3rd<\/td> 0%<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
\n Golf\n <\/h3>\n \n\n
\n Our runner up from previous rounds, bet365 has come out and dominated golf, leaving little room for anyone else to take a victory. 888sport and Betfred, though, still manage to impress as can be seen from our table below.<\/p>\n\n
\n
Bookmaker<\/th> Rank <\/th> Winning Percentage <\/th><\/tr><\/thead>
bet365<\/a><\/td> 1st <\/td> 82% <\/td><\/tr>
Betfred<\/a><\/td> 2nd<\/td> 9% <\/td><\/tr>
William Hill<\/td> 3rd <\/td> 0% <\/td><\/tr>
Coral<\/a><\/td> 3rd <\/td> 0% <\/td><\/tr>
BetVictor<\/a><\/td> 3rd <\/td> 0% <\/td><\/tr>
Unibet<\/a><\/td> 3rd <\/td> 0% <\/td><\/tr>
Ladbrokes<\/a><\/td> 3rd <\/td> 0% <\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
\n Horse Racing\n <\/h3>\n \n\n
\n Another amazing showing by bet365 for horse racing, one of the most coveted markets. We also see the likes of Paddy Power, William Hill and Ladbrokes get some credit – they\u2019ve been so close to getting the best betting odds on so many markets, and have often missed out. Unibet and Betfair, again, impresses.<\/p>\n\n
\n
Bookmaker<\/th> Rank <\/th> Winning Percentage <\/th><\/tr><\/thead>
bet365<\/a><\/td> 1st <\/td> 24%<\/td><\/tr>
Ladbrokes<\/a><\/td> 2nd <\/td> 20% <\/td><\/tr>
Unibet<\/a><\/td> 3rd <\/td> 14% <\/td><\/tr>
William Hill<\/td> 3rd <\/td> 14% <\/td><\/tr>
Coral<\/a><\/td> 3rd<\/td> 0%<\/td><\/tr>
BetVictor<\/a><\/td> 4th <\/td> 0%<\/td><\/tr>
Betfred<\/a><\/td> 4th <\/td> 0%<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
\n Cricket\n <\/h3>\n \n\n
\n bet365 is knocked off the top spot here by a trio coalition of greatness featuring Unibet, Betfair and finally getting the credit they deserve, BetVictor. Elsewhere too this has been our most closely matched best betting odds race yet with only a few bookmakers failing to rank at all. And even they managed to just miss out on several occasions. We can see a great amount of cricket betting sites<\/strong><\/a> in the below table.<\/p>\n\n
\n
Bookmaker<\/th> Rank <\/th> Winning Percentage <\/th><\/tr><\/thead>
BetVictor<\/a><\/td> 1st <\/td> 18% <\/td><\/tr>
Unibet<\/a><\/td> 1st <\/td> 18% <\/td><\/tr>
bet365<\/a><\/td> 2nd<\/td> 14% <\/td><\/tr>
Betfred<\/a><\/td> 3rd<\/td> 9% <\/td><\/tr>
Ladbrokes<\/a><\/td> 4th <\/td> 0% <\/td><\/tr>
Coral<\/a><\/td> 4th <\/td> 0% <\/td><\/tr>
William Hill<\/td> 4th <\/td> 0% <\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
\n Snooker\n <\/h3>\n \n\n
\n It's great to see Paddy Power and William Hill<\/strong> get wins here, because they\u2019ve consistently provided high quality best betting odds \u2013 they just haven\u2019t gotten the victories as often as they could have. An extremely competitive market with no one dominating force, as you can clearly see.<\/p>\n\n
\n
Bookmaker <\/th> Rank <\/th> Winning Percentage <\/th><\/tr><\/thead>
Ladbrokes<\/a><\/td> 1st <\/td> 19% <\/td><\/tr>
William Hill<\/td> 1st<\/td> 19%\t<\/td><\/tr>
BetVictor<\/a><\/td> 2nd<\/td> 14% <\/td><\/tr>
Betfred<\/a><\/td> 3rd<\/td> 0% <\/td><\/tr>
Unibet<\/a><\/td> 3rd<\/td> 0% <\/td><\/tr>
Coral<\/a><\/td> 3rd<\/td> 0% <\/td><\/tr>
bet365<\/a><\/td> 3rd<\/td> 0% <\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
\n American Sports\n <\/h3>\n \n\n
\n Another tough race here, with William Hill going neck and neck with bet365. Like William Hill, Ladbrokes and Coral are names that consistently shine in international markets, while Betfair remains consistently brilliant. It\u2019s worth pointing out as well that every bookmaker on this list came close to getting the best betting odds for a market or two. <\/p>\n\n
\n
Bookmaker <\/th> Rank <\/th> Winning Percentage <\/th><\/tr><\/thead>
bet365<\/a><\/td> 1st <\/td> 33% <\/td><\/tr>
William Hill<\/td> 1st<\/td> 33% <\/td><\/tr>
Coral<\/a><\/td> 2nd<\/td> 8% <\/td><\/tr>
Ladbrokes<\/a><\/td> 2nd<\/td> 8% <\/td><\/tr>
BetVictor<\/a><\/td> 3rd<\/td> 0% <\/td><\/tr>
Betfred<\/a><\/td> 3rd<\/td> 0% <\/td><\/tr>
Unibet<\/a><\/td> 3rd<\/td> 0% <\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
Overall Odds Comparison Leaderboard<\/h2>\n \n\n
\n To calculate our overall leaderboard, we take the winning percentages and add them all up. Not only from this set of results, but also from previous tests we have conducted, as we stated before, our odds comparisons are updated with the same tests, the same bookmakers, on an ongoing basis to be as comprehensive as possible. Each winning percentage is worth a point, with those with the most points winning.<\/p>\n\n
\n The winner was no surprise here, considering how bet365 has dominated so many best betting odds markets, especially when it came to betting odds comparisons on golf. That said, every site impressed.<\/p>\n\n
\n We have not conducted a single one of these tests without each of these operators winning at least one market meaning there\u2019s plenty to be proud of even at the bottom of the leaderboard. Worth pointing out too, that just because an operator fails to come out on top in a particular market, it doesn\u2019t mean that their odds weren\u2019t excellent, and they are often nail bitingly close to victory.<\/p>\n\n
\n You may be interested to know for instance, that since these tests were last conducted, we\u2019ve seen more operators move their place in our table than stay put, which just goes to show how closely matched all of these great operators are when it comes to the best betting odds.
<\/p>\n\n
\n
Rank <\/th> Bookmaker <\/th> Points <\/th><\/tr><\/thead>
1st <\/td> bet365<\/a><\/td> 401<\/td><\/tr>
2nd<\/td> Unibet<\/a><\/td> 143<\/td><\/tr>
3rd<\/td> Ladbrokes<\/a><\/td> 131<\/td><\/tr>
4th<\/td> William Hill<\/td> 128<\/td><\/tr>
5th<\/td> BetVictor<\/a><\/td> 79<\/td><\/tr>
6th<\/td> Coral<\/a><\/td> 43<\/td><\/tr>
7th<\/td> Betfred<\/a><\/td> 32<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n
Do Sports Vary in Quality of Betting Odds?<\/h2>\n \n\n
\n It is worth pointing out that there is also a general difference between the quality of odds across certain sports.<\/strong> Generally speaking, most mainstream sports will have competitive odds and the best betting odds amongst them won\u2019t be all that different.<\/p>\n\n
\n However, the more popular a sport and market, the better the generosity of your returns will generally be.<\/strong> For instance, if you check out the overround of an eSports and football market, the latter will almost certainly provide better value. That is based on the overround being closer to 100% when all markets are added together. To answer the question directly, different sports have different odds quality because the markets are more competitive, pushing bookmakers to be more generous.<\/p>\n\n
The Ever-Changing Nature Of Live Odds<\/h2>\n \n\n
\n We also checked the live odds of these bookmakers, and while they moved too quickly to be ideal for our testing purposes, we found the quality of them to be consistent with what we can see here from these tables.<\/strong> All were good, like we said, we have only chosen high quality bookmakers for this experiment.<\/p>\n\n
\n In fact, it is arguably more important to go with bookmakers with consistently high-quality odds if you are betting live because of their ever-changing nature. They move with the action, and \u2013 just as that made this kind of testing across so many bookmakers practically incompatible with the fair and even comparison we were trying to achieve \u2013 it can also make it difficult for you to analyse the best betting odds quality in time.<\/p>\n\n
\n In a live environment, by the time you\u2019ve looked at how they stack up to the competition for best betting odds, they may have changed, or the market may have ended entirely.<\/strong> This is even more complicated when you take cash out into consideration, and how complicated working out the value there is.<\/p>\n\n
\n Even if you managed it, this would probably severely hamper your enjoyment of the game and your live bets. And of course, betting is as much about improving your enjoyment of your favourite sports as it is about getting the best betting odds. The only way of ensuring that your live odds are consistently good beyond you having maths-based superpowers is to trust that the operator you are with can be relied on to provide good odds.<\/strong> That is what our reviews, and our look at the best betting odds here, is all about.<\/p>\n\n
What are the Benefits of Odds Comparisons?<\/h2>\n \n\n
\n Considering all the effort that has gone into creating our betting odds comparisons, some of you may be wondering what the point of all of this is. Well, we haven\u2019t spent all this time staring at spreadsheets for nothing. We aim to always provide you with the best possible help so we can improve your betting experience, and this is one more arrow in our advice bow. Let us break down five key benefits of utilising this data. <\/p>\n\n
\n 1. It Saves You Time\n <\/h3>\n \n\n
\n Unsurprisingly, this kind of betting odds comparison takes a while. You can compare odds on one market without a huge amount of hassle. However, doing so across so many of the same markets, across the same bookmakers in a space of three days in a month – that\u2019s a different story. So, before we move onto more specific benefits, we want to preface that by putting it into the context of the work that has gone into it. Put simply, we\u2019ve done this so you wouldn't have to. This allows you to have access to information that realistically, few bettors would ever attempt to gather themselves.<\/p>\n\n
\n 2. It Provides Value\n <\/h3>\n \n\n
\n The key reason we do this is that better odds have an inherent monetary value. This isn\u2019t rocket science; you know that if you have more generous odds – that means that if you win – you\u2019re going to end up with more money.<\/p>\n\n
\n We spend an awful lot of time thinking about how best to win bets, but we should also pay attention to how to get the most value out of those bets<\/a> as well. The difference can be more than you think.<\/p>\n\n
\n Let us pick one at random as an example. In a Champions League match between Manchester City and Real Madrid, the best betting odds available on this market for Manchester City to win is 39\/50. The worst odds are 8\/11, at least amongst the bookmakers we have checked. The implied probability<\/a> of 39\/50 is 56.2%, while the implied probability of 8\/11 is 57.9%.<\/p>\n\n
\n That\u2019s a whole percentage and a half difference, which is no small amount. Over many bets, those differences in percentages add up. For example, consider how large a difference in return you could see if you have a 1% to 2% difference in each pick of an accumulator. We\u2019re all about finding you the best possible betting experience, and that means pointing you in the direction of where you are likely to find the best betting odds.<\/p>\n\n
\n 3. It Creates Patterns\n <\/h3>\n \n\n
\n So, one of the key challenges for our betting odds comparison is that all of these betting sites are excellent – we know, it\u2019s a rather lovely problem to have. However, in terms of this article and these statistics providing the most value, it is a challenge, because in every market we look at, any of these names could have the best betting odds. That is why we have checked so many across so many different sports. You\u2019ll be able to see not only who came out the best for each, but also who came out on top overall. The benefits of providing patterns over many different markets are a<\/strong>s important as the immediate results. This is, in our opinion, the best way of making our tables as accurate as they can be.<\/p>\n\n
\n 4. It Offers a Variety Of Bookmakers\n <\/h3>\n \n\n\n You may wonder why we have provided such depth in terms of the bookmakers you are looking at. The reason is simple – there are a lot of factors that go into choosing what betting site is right for you. On a really basic level, you may be locked out of some betting sites or your preferred banking method while betting online abroad<\/a>. If our information only gave a few results, then you may miss out on what is the best bookmaker for you, all things considered. Something may rank third, for instance, in your favourite sport, but still may be better for you than the top two options for other reasons. We always view our job as laying out everything we can for you to make informed decisions, and where and how you want to bet. With the benefit of variety, we can do exactly that.<\/p>\n\n
\n 5. It Was Fun!\n <\/h3>\n \n\n
\n While compiling these betting odds compare tables is a lot of hard work, i<\/strong>t\u2019s fun too. We\u2019re sports fans through and through, meaning that whenever we can turn something into a competition, or in this case, several competitions, it\u2019s something that we find interesting, especially as we have spent so much time and have so much respect for the bookmakers chosen for our odds comparison. We hope you get a lot of value out of this data, and we also hope you find the ongoing battle for odds supremacy as interesting as we do.<\/p>\n\n
What About Betting Exchanges?<\/h2>\n \n\n\n
$\"Betfair$
(Source: Betfair)<\/figcaption><\/figure>\n<\/div>\n\n
\n Betting exchanges are where you bet against other users of the site, as opposed to betting against the bookmaker. This means that even the best betting odds are, in part, dictated by the sway of demand between markets from players. A betting exchange<\/strong><\/a> does not make its money by relying on the overround (more on this shortly) and instead utilises a flat commission on winnings. Some people prefer this system to the usual route, and it certainly is an interesting twist on the typical betting market. If you want to learn more about betting exchanges in more detail, be sure to check out our article on the best betting exchange sites<\/a><\/strong> for more information. <\/p>\n\n
\n Here, we are looking at odds comparisons from traditional sportsbooks. We include Betfair, but the odds are taken from their traditionally structured sportsbook. We felt that the difference in how both betting platforms work made it unfair for us to compare them side by side, and as most people go for the traditional option, we decided that sportsbooks were going to be our focus here. But that is not to say that betting exchanges are not able to provide tremendous odds value, and can definitely be the right choice for many people.<\/p>\n\n
Can Promotions Improve My Odds?<\/h2>\n \n\n
\n All the examples we have used for our tables go from the base odds level to keep them as fair as we possibly can. But there are plenty of promotions that are capable of improving the value of your bet. And we don\u2019t just mean by counting towards some kind of wagering requirements or providing some kind of cashback if you lose; although these, of course, do provide additional value in their own.<\/p>\n\n
\n We are talking about things like bet boosts, boosted odds, price promises and best betting odds guaranteed promotions. Whether by directly increasing the value of your odds or by ensuring you get the best price, these directly improve your winning returns. This is worth taking into account when considering which bookmaker is best for you overall. A couple of great examples to help your understanding are our Best Odds Guaranteed promotions guide<\/a><\/strong> and our detailed William Hill Bet Boost<\/a><\/strong> article.<\/p>\n\n
How To Check Out the Odds Quality Yourself<\/h2>\n \n\n\n\n
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ODDS CONVERTER CALCULATOR<\/div>

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Betting Odds Comparison FAQs<\/h2>\n \n \n \n \n

Betting Odds Comparison FAQs<\/h2>\n
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How is your betting odds comparison calculated?<\/strong><\/div>\n <\/div>\n